Film Trailer

http://www.youtube.com/watch?v=CScK6D3KROM

Eclipse Film Trailer

1.) Watching the movie eclipse will increase your level of entertainment for the day.

2.) The audience of this film trailer are the Twilight series fans, those who have read all of the books which this movie is based upon.

3.) The goal of this article is to catch the attention of its audience, pump them up about the movie Eclipse, and ultimately get them to go to the theaters and watch the movie.

4.)
Ethos: Since this is a movie actors are of course going to be a source of credibility for the film trailer. The choice of actors can have a big impact on whether or not a film is successful and the directors of Eclipse took this into consideration when choosing their  cast. The potential audience of this movie would expect Robert Pattinson and Taylor Laughtner to be in the film because they were in the past two. The Trailer also shows all the main characters, which to the film's advantage are all the same cast. When a series keeps the same cast it builds credibility for the movie.

Pathos: This film trailer overall is very dramatic and plays on the emotions of the audience as one of its main tactics. The opening scene begins with one of the main controversies in the book, the relationship between Bella and Edward and the relationship between Bella and Jake. Opening the trailer with a scene where all three are present and fighting about the issue plays at the emotions of all the readers who love the Twilight Books and Movies for its twisted romance. The music of the movie also has an emotional effect on the viewer. The background music is very action oriented, with a tone of danger. It starts off at a medium tone and then builds until the very end scene of the trailer.

Sufficient: This film trailer is mostly sufficient to those who have a background knowledge of the Twilight books and movies. It provides the perfect amount of footage and scenes to catch the attention of Twilight fans and hook them into seeing the movie. If more information was provided then it could have given away too many scenes of the movie. The trailer may not seem sufficient enough for those who have no previous knowledge of the Twilight series. If the specific audience were those completely new to the Twilight books then more information about the past movies might need to be provided.

Relevant: The Eclipse trailer is relevant because it is advertising a movie that most Twilight fans are dying to see. If the trailer was advertising for a film that no one really cared about then more information and a different approach would need to be made in order to convince people to see the movie.

5.) I think this film trailer is successful in accomplishing its goal because it plays on the emotions of the viewer, catching their attention and leaving them wanting more, and because it uses the same cast and appeals to the trailer's specific audience. It is the perfect film trailer for a continuing series.