1.) The Sleek and Shine Shampoo from Garnier Fructis uses lite nutritive fruit micro-oils to leave your hair four times smoother and five times stronger, while preventing flyaways.
2.) The audience are women with frizzy and damaged hair.
3.) The goal is to convince women to buy Garnier's Sleek and Shine Shampoo.
4.) Ethos: An appeal to authority is made by the layout of the box titled "Fortifying Facts." The design of this part of the add resembles that of Nutrition Labels of food products, a requirement by law on most food items in the U.S. The structure alone of the credits the facts listed with a sense of importance.
Pathos: This add plays on the emotions of women with frizzy or damaged hair because of the model's hair and beauty. The blond girl has radiant and smooth hair. The picture brings up the insecurities that women have with their physical appearance, particularly their hair, and draws them towards using this product in order to become more beautiful.
Logos: This ad uses facts to logically convince women that the products new formula of lite nutritive micro-beads enhances the smoothness and strength of their hair.
5.) I believe that this ad is effective in accomplishing its goal to convince women to buy the product because it hits all three ares of how the product is effective by using ethos, pathos, and logos to convince the audience. The layout is credible, the girl in the picture has beautiful hair, and the facts listed support their product's claim to make your hair smoother and stronger.
No comments:
Post a Comment