RA Week Two: Commercial

http://www.youtube.com/watch?v=6rauK4fBjkI

1. A Snickers candy bar is the perfect snack because it can satisfy your hunger and allow you to play at the top of your game.

2. The general audience of this commercial are people who do not perform at their best ability when they are fatigued and need a quick snack. This commercial may also be targeting a more specific audience of young adults who could relate better to and appreciate the humor of the commercial. Young adults are shown playing football in this commercial, and it is typical of that age group to constantly be on the go and not have time to grab anything but a quick snack.

3. The goal of this commercial is to convince the audience to buy snickers when they need a quick pick me up or snack to appease their appetite.

4. Ethos: Betty White, a famous actress, is used to endorse the product in this commercial. Often when an actress is endorsing a product, that product becomes more credible because people respect their stamp of approval.

Pathos: This commercial plays on the emotion of humor. A group of men are playing football and one of the players has lost his energy. This commercial gives us the idea that his physical performance is compared to an elderly women because one of the players is an old lady. After being tackled she acts like one of the guys, complaining about her performance. As soon as she eats a snickers she turns back into a man and continues to play. The commercial perfectly pinpoints its specific audience of young adults who would think this comparison of an old women to a fatigued man and his poor performance during a football game is hilarious.

Sufficient: This commercial has sufficient evidence because it proves its claim that a snickers bar satisfies hunger. I believe that this is enough evidence for this specific commercial because a candy bar commercial just needs to be short and to the point. If specific facts or further evidence were listed of why the candy bar satisfies hunger the commercial would not be as effective because more information and proof would take away from the humor of the commercial.

Relevant: People that need a quick snack to boost their energy, and specifically those that are young adults can relate to this commercial. The commercial provides a perfect example of a situation where eating a snickers bar can improve someone's performance, therefore making the product relevant to its audience.

5. This commercial is effective because it pinpoints a specific audience, and then uses many persuasive techniques to convince them to buy a snickers bar. The commercial uses a humorous spin and credible actress to grab the attention of its viewers and then convinces them to buy their product when it proves effective at the end. The commercial is also successful because it is the perfect length, has enough evidence, and the product advertised is relevant to the targeted audience.

RA Week One: Still Advertisement

1.) The Sleek and Shine Shampoo from Garnier Fructis uses lite nutritive fruit micro-oils to leave your hair four times smoother and five times stronger, while preventing flyaways.

2.) The audience are women with frizzy and damaged hair.

3.) The goal is to convince women to buy Garnier's Sleek and Shine Shampoo.

4.) Ethos: An appeal to authority is made by the layout of the box titled "Fortifying Facts." The design of this part of the add resembles that of Nutrition Labels of food products, a requirement by law on most food items in the U.S. The structure alone of the credits the facts listed with a sense of importance.

    Pathos: This add plays on the emotions of women with frizzy or damaged hair because of the model's hair and beauty. The blond girl has radiant and smooth hair. The picture brings up the insecurities that women have with their physical appearance, particularly their hair, and draws them towards using this product in order to become more beautiful.

   Logos: This ad uses facts to logically convince women that the products new formula of lite nutritive micro-beads enhances the smoothness and strength of their hair.

5.) I believe that this ad is effective in accomplishing its goal to convince women to buy the product because it hits all three ares of how the product is effective by using ethos, pathos, and logos to convince the audience. The layout is credible, the girl in the picture has beautiful hair, and the facts listed support their product's claim to make your hair smoother and stronger.